🎁 The Holiday Sales Squeeze 🎁
🎁 The Holiday Sales Squeeze 🎁
make the most of the season
WHEW - it’s been a year, y’all. Let’s make the MOST out of this upcoming holiday season!
It’s been a tough year for a lot of product-based businesses, and we’ve all been feeling the pinch. The good news is that Q4 is our time to shine. ✨
With some strategic efforts & intention, we can make sure we get the MOST out of every visit, every customer, and every sale during the busy holiday sales season. This can be what gets you out of the red and helps your biz be profitable this year.
Plus - we can take steps to build momentum coming OUT of the holiday season and have an even better 2025 sales year.
That’s why I’m excited to debut a new pop-up program, The Holiday Sales Squeeze.
What exactly is it?
The Holiday Sales Squeeze is a bundle of live trainings, resources & templates within a pop-up community group happening mid-October through late November.
Via these exclusive resources, we will work together to create a holiday sales season that knocks it out of the park for you. 📈The Holiday Sales Squeeze is geared towards online product sellers, whether you sell handmade goods, physical products, digital products, or a combo of these.
These aren’t just any ol’ holiday strategies, because this isn’t just any regular holiday season. These topics & tactics are specifically geared towards helping you squeeze the most out of the holiday season during this economic downturn… or whatever you want to call whatever is going on these days. 🤷🏻♀️
We’ll be focusing on leveraging the resources you’ve already got and bootstrapping approaches to boosting your sales & optimizing your shop experience.
For each topic, I’ll go live in our private community group to present. There will be time for Q&A and the replay will live in our pop-up group until it closes at the end of the year.
🗓️ Access & Date Deets:
- Our pop-up group is open until 12/31.
- Five live trainings will take place in mid-October through mid-November, so you can take action BEFORE the holiday sales season gears up (obviously).
- Lifetime replay access will be available.
- I’ll leave the group open throughout the entire holiday season so we can cheer each other on during the fun part - the part where we’re seeing the fruits of our labor and filling all those orders!
Holiday sales squeeze
Get all 10+ resources (retailing for $397 individually) PLUS private pop-up group access for the whole holiday season when you bundle & save.
🚀 What are the strategies & tactics we’ll be learning about?
Every value-packed resource is designed to help make your holiday sales season more salesful (yes, I’m making up that word) and less stressful.
1️⃣ Your Strategic promo
Craft a strategic holiday promo plan that resonates with your target market & will capture the most interest this holiday season, where budget-conscious shoppers are more likely than ever to focus on price, value, and getting a good deal.
🎁 You’ll leave with a strategic promotional plan that works for your own products & especially your own margins.
Happening live on October 24th at 1pm EST
2️⃣ Boost your AOV
Learn methods to get the most out of every customer this holiday season. Intentionally making the most of every sale means you don't have to work so dang hard driving tons of traffic to your shop. We'll tweak your product suite & set up your offers for max AOV.
🎁 You’ll leave with an actionable plan to strategically design your offerings to encourage customers to spend more at checkout.
Happening live on October 31st at 1pm EST
3️⃣ Your Content Calendar
No more flying by the seat of your pants when it comes to your content marketing this year! Develop an intentional content marketing plan for your socials & email list, plot it out on a calendar, and batch schedule in advance. Most importantly - We’ll also brainstorm creative ways to get more eyeballs on your products.
🎁 You’ll leave with peace of mind & a well-thought-out content calendar for your entire holiday sales season, including everything you need to build buzz, promote your products, and drive traffic.
Happening live on November 7th at 1pm EST
4️⃣ shop optimization
Let’s find any holes in your shop's user experience. Where are potential buyers dropping off and where are you losing sales? EVERY shop visit matters this season - so I’ll walk you through a step-by-step self-audit of your shop from homepage to checkout.
🎁 You’ll leave with an action list of improvements to make to your site to turn as many browsers into buyers as possible, plus suggested tech tools to help.
📋 Also includes a checklist PDF of 20+ things to look out for when performing a shop audit.
Happening live on November 12th at 1pm EST
5️⃣ ride the wave into 2025
Repeat customers & visitors are key to building a sustainable business. Your shop will get a traffic boost this holiday season - let’s make sure you have a strategy to keep those visitors aware of your brand going forward!
🎁 You’ll leave with action steps for growing your email list and other strategies to keep visitors in your biz world.
📋 Also includes access to my custom GPT that crafts customized email copy to help nurture & connect with your audience after the holidays!
Happening live on November 14th at 1pm EST
Bundle & save
Get every workshop & more
Purchase the entire Holiday Sales Squeeze and you also get access to the private community throughout the entire holiday season, and LIVE access to the trainings.
📋 Downloadable templates & resources included with the Holiday Sales Squeeze: 📋
These are the game-changers! The Holiday Sales Squeeze includes:
Holiday Financial dashboard
A plug & play Google Sheet to help you track your daily sales, metrics, and more during the holiday season. Making it merry & fun!
Content calendar & checklist
A blank PDF content calendar to plan out your content marketing schedule for the holiday sales season, plus a checklist of social media posts & email ideas.
The Shop Sales Amplifier
PDF guide with over 40 ideas for increasing your average customer spend, perfect for implementing before the holiday sales season!
plus the all new
Personal Finance Holiday Budget & Gift List
This Google Sheet will help you set & allocate your family or personal budget for gift-giving and spending this holiday season.
It will also include a tab for making your gift list (and checking it twice, obviously).
PLUS - I’m creating a database where Holiday Sales Squeeze members can submit their own products & promotions as gift category suggestions! We’ll link this up to the gift list so you can have an easy way to find gift suggestions for everyone on your list, and support other makers in the process if you want!
FAQs
This program is geared towards online product sellers, whether you sell handmade goods, physical products, digital products, or a combo of these. It will be platform "agnostic".
No biggie - you'll have lifetime access to the replays inside your Paper + Spark account.
You'll get the invite to the FB community on October 10th - so pay attention to your email inbox!