🎁 The Holiday Sales Squeeze READ ALL THE DETAILS HERE 🎁 

 

WHEW - it’s been a year, y’all. Let’s make the MOST out of this upcoming holiday season!

It’s been a tough year for a lot of product-based businesses, and we’ve all been feeling the pinch. The good news is that Q4 is our time to shine. ✨

With some strategic efforts & intention, we can make sure we get the MOST out of every visit, every customer, and every sale during the busy holiday sales season. This can be what gets you out of the red and helps your biz be profitable this year.

Plus - we can take steps to build momentum coming OUT of the holiday season and have an even better 2025 sales year.

That’s why I’m excited to debut this pop-up, limited time program, The Holiday Sales Squeeze.

🎁 The Holiday Sales Squeeze 🎁

In this private small group (hosted on Facebook), I will host 5 live training sessions on specific relevant topics between mid-October and late November.

You'll also get access to several value-packed resources like templates, checklists, plug & play spreadsheets and GPTs to help make your holiday sales season more salesful (yes, I’m making up that word) and less stressful.

We will work together to create a holiday sales season that knocks it out of the park for you. 📈

These aren’t just any ol’ holiday strategies, because this isn’t just any regular holiday sales season. The topics & tactics I will cover are specifically geared towards helping you squeeze the most out of the holiday season during this economic downturn… or whatever you want to call whatever is going on these days. 🤷🏻‍♀️

🗓 Access & Date deets: 🗓

• Our pop-up group will open in mid-October and you will have access until the end of December.

• Live trainings will take place in mid-October through mid-November, so you can take action BEFORE the holiday sales season gears up (obviously).

• Replays will live inside the group until it closes at the end of the year.

• I’ll leave the group open throughout the entire holiday season so we can cheer each other on during the fun part - the part where we’re seeing the fruits of our labor and filling all those orders!

• All downloadable resources will be made available to you inside your paperandspark.com account and via email as well.

🚀 Live workshop training topics

1️⃣ Craft a holiday or cyber week promo plan that resonates with your target market

💬 We’ll chat about specific promotional strategies that will work well & capture the most interest going into this holiday season, where budget-conscious shoppers are more likely to focus on price, value, and getting a good deal.

🎁 You’ll leave with a strategic promotional plan that works for your own products & especially your own margins.

2️⃣ Boosting your average customer spend with every holiday sale

Boosting your average customer spend is key this holiday season - making the most from every sale means you don’t have to work super hard driving TONS of traffic to your shop. 

💬 We’ll talk tactics for how to make sure your product suite & offerings are set up to offer the most to your customers and make them want to add more to their cart before checking out! I’m tackling this one early on so you have time to flesh out product development ideas if needed to make the most of this strategy.

🎁 You’ll leave with an actionable plan to strategically design your product suite to encourage customers to spend more at checkout and get the most out of every sale.

3️⃣ Strategically map out & plan your content calendar and marketing

If you've ever been that person the night before Thanksgiving saying to yourself, "gee, I wish I had developed a well-thought-out marketing plan for Cyber Week in advance," this is for you!

No flying by the seat of your pants when it comes to your content marketing this year. I’ll walk you through how to develop an intentional content marketing plan, plot it out on a calendar, and batch schedule as much as possible in advance. 

Most importantly, we’ll brainstorm some ways to get more eyeballs on your products going into the holiday sales season - we all know that traffic is king! 

🎁 You’ll leave with a well-thought-out content calendar mapped out for the weeks before and after Black Friday/Cyber Monday until the end of your holiday sales season. Your content calendar will include everything you need to build buzz, promote your products, and drive traffic. You’ll also leave with a feeling of PEACE that you have an actual plan this year!

4️⃣ Optimize your shop for conversions

Let’s find the holes in your user experience - where are potential buyers dropping off and where are you losing sales? EVERY sale matters this season - so I’ll walk you through a self-audit of your shop from homepage to checkout. 

🎁 You’ll leave with a list of 20+ things to check to improve your shop’s conversion rate and an action list of improvements to make to turn as many browsers into buyers as possible.

5️⃣ Ride the wave into 2025 🌊

Repeat customers & return site visitors are key to building a long-term sustainable business. I’ll wrap up the Holiday Sales Squeeze by making sure you have systems in place to KEEP people in your world & aware of your brand. Your shop will get a traffic boost this holiday season - let’s make sure you know how to keep those visitors aware of your brand going forward!

🎁 You’ll leave with action steps for growing your email list and adding calls-to-action throughout your site to keep visitors in your biz world. I’m also sharing access to my custom GPT that will assist you in crafting customized email marketing swipe copy to help you continue to nurture & connect with your audience after the holidays!

READ ALL THE DETAILS HERE

📋 Downloadable templates & resources included with the Holiday Sales Squeeze: 📋

The goodies are the game-changers! The Holiday Sales Squeeze will include:

• The Paper + Spark holiday financial dashboard - a plug & play Google Sheet to help you track your daily sales, metrics, and more during the holiday season. Making it merry & fun!

• A blank PDF content calendar for you to utilize to plan out your content marketing schedule leading up to and during the holiday sales season

• A PDF checklist of social media posts & emails you may want for promoting 

• My Shop Sales Amplifier guide, which is a 20 page PDF booklet with over 40 ideas for increasing your average customer spend

• The self-audit shop checklist, 40 things to do to improve your conversion rate and turn more browsers into buyers

• Access to a Custom Email Marketing Copy Creation GPT that will create personalized copy-and-paste email content for you to engage with your list after the holiday season into the new year.

• A master list of recommended tech tools to help you with all the techniques & strategies we discuss!

Plus a super fun bonus - your own copy of my upcoming Personal Finances Holiday Budget & Gift Checklist! 

• This Google Sheet will help you set & allocate your family or personal budget for gift-giving and spending this holiday season

• It will also include a tab for making your gift list (and checking it twice, obviously)

• PLUS - I’m creating a database where Holiday Sales Squeeze members can submit their own products & promotions as gift category suggestions! We’ll link this up to the gift list so you can have an easy way to find gift suggestions for everyone on your list, and support other makers in the process if you want!

All of these resources together are valued at over $397 if you purchased them individually.

READ ALL THE DETAILS HERE

🎁 Use code EARLYBIRD24 to save $99 with the pre-sale discount 🎁

Who is this for?

The Holiday Sales Squeeze is geared towards online product sellers, whether you sell handmade goods, physical products, digital products, or a combo of these.

Where is this happening? What if I can't make it live?

For each topic, I’ll go live in our private community group to present. There will be time for Q&A and the replay will live in our pop-up group until it closes at the end of the year.